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| Brandmasters represents manufacturers in markets in which the principal wants sales but does not wish to conduct the business directly. This may be for reasons of management time, company policy, security of payment or recognition that it does not have the right contacts or appropriate administrative and legal competencies to do business in what are often highly bureaucratic and awkward markets in which to conclude profitable business.Brandmasters?remuneration may be on a fee basis, or the transaction can be merchanted, with Brandmasters Ltd taking full payment risk and being compensated by the difference between its buying price from the manufacturer and its selling price in the market.Merchanting has two advantages for the manufacturer: Security of payment from Barclays Bank in London, a... |
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